Development of the brand identity
First sketches of the typeface As authenticity and craftsmanship were key values of the brand, we developed a distinctive calligraphic typeface to bring these values to life.
Logo design and guidelines
The name La Family was already conveying direct connection, or closeness, between producers and buyers, as well as the link to food & kitchen. We, however, also wanted to express visually the warmth of this concept in the logo, through a stylised mouth similar to the smiley emoji.
All these elements are living inside a hexagonal "seal", that wants to be the distinctive quality stamp of La Family.
Building brand recognition goes by the consistent application of the brand identity, through all communication channels and vehicles.
That's why we applied it on all materials, from Facebook ads to web banners and newsletters, from e-mail signatures to letterheads, business cards, envelopes, shopping bags, stickers, personalised t-shirts, promotional gadgets, point of sales materials, brochures, etc. They are all important touch points with consumers where the brand has to be faithful to its positioning, look and tone of voice.
Web design and content creation
While visiting other online food-selling shops, we noticed a poor image quality when presenting the products and a lack of information about their production chain. Also, in most cases, site navigation was suboptimal due to unclear and scattered catalogues. That's why we built an intuitive endless-page website with all the needed background informations about the food and recipes, while keeping the Market page separated.
We shot in-house 20 table-tops of the finest products from Italy, which are La Family key visuals. Also, we continue supporting the e-commerce platform look&feel with our own photos for the online catalogue.