Thanks to the mobile phone's motion sensors, we can calculate the distance, speed and movement of the device itself. The DriveBy application is based on these parameters and aims to implement road safety, which today sees many accidents caused by the inconsiderate use of our inseparable mobile phones.
White Rabbit's social media communication strategy aims to treat such an important topic with a fun approach in order to support gamification and encourage people to download the app.
In the first phase of the launch and awareness-raising process, a simple and clear visual format was created using the basic elements of mobile communication, emoji.
By combining and adapting icons that we all use in chats every day, we developed complex concepts for the three strands of daily ads on Instagram and Facebook - Awareness, Promotion and Partner presentation.