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CIUS New visual identity

We released the CIUS #EUSugarUsers new logo along with a consistent brand identity for multiples touchpoint and media, including the new website and the development of the intranet part dedicated to the association's members.

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Sweet Science of Sugarmaking

Let’s assume we can see sugar at the molecular level. Each grain of sugar consists of a small crystal made of an orderly arrangement of molecules called sucrose. The logo represents a space-filling model of a sucrose molecule in shape of a sugar cube which are available and consumed everywhere. A close-up look will bring to notice of an transformation arrow. This is an essential point of sugar manufacturing process.

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A three-dimensional solid cube shape is bounded by dotted facets. The top face releases its center dots to create a sense of depth and to keep balance for the cube as well. Round corner typeface for company name. The tagline font is a modern sans serif combining geometric reduction and humanistic vitality

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