We released the CIUS #EUSugarUsers new logo along with a consistent brand identity for multiples touchpoint and media, including the new website and the development of the intranet part dedicated to the association's members.
Let’s assume we can see sugar at the molecular level. Each grain of sugar consists of a small crystal made of an orderly arrangement of molecules called sucrose. The logo represents a space-filling model of a sucrose molecule in shape of a sugar cube which are available and consumed everywhere. A close-up look will bring to notice of an transformation arrow. This is an essential point of sugar manufacturing process.
A three-dimensional solid cube shape is bounded by dotted facets. The top face releases its center dots to create a sense of depth and to keep balance for the cube as well. Round corner typeface for company name. The tagline font is a modern sans serif combining geometric reduction and humanistic vitality